LAY'S | R&D - A selection of unused R&D experiments.
LAY'S | EXPRESSIONS - Running rings around their competitors, the behe-mouth chip brand lets us play around with fun loops that show various stages of the chip making process from growing the perfect potato to the final packaged product.
In collaboration with Pepsico Design & Innovation Center for the world’s number one snack brand!
DORITOS | VIS 2021 - We worked closely with the Pepsico Design & Innovation Centre to completely re-work the Doritos visual identity system. From the basic grid, to the tone of voice to photography treatment, animation systems to in store displays, billboards and defining modelling wardrobes. Animated end-cards, libraries of illustrations, graphics and stickers, the whole nine yards. 175 pages worth.
Such triangle. Much fun.
DORITOS | LICENSING - We worked closely with the Pepsico Design & Innovation Centre to come up with a series of different licensing options.
These options span a series of different design concepts, and cover a large range of stylistic approaches, in order to be able to develop a comprehensive set of visuals that can be licensed for fashion.
FLAMIN' HOT LICENSING IMAGES
60's & 70's VIBES - LICENSING IMAGES
80's VIBES - LICENSING IMAGES
90's COOL - LICENSING IMAGES
STICKERS - LICENSING IMAGES
PEPSI: VIS - EARLY EXPLORES | A selection of visual explorations at the very beginning of a redevelopment of a visual identity system. The idea here was to push into a few new directions, explore, experiment, and see what happens, to try to help eliminate and guide future development.
PEPSI: ANYTHING CAN HAPPEN | Visual explorations. Forget what you think you know about normal. We’ve left predictable firmly in a different galaxy. Epic has high-fived crazy and they’re having a penalty shootout with planet-sized neon cannonballs.Winner takes the spoils.
This is where we improvise, we initiate, we fabricate. We shake it, break it and then recreate it. Off the chart, uncalculated, unapologetically electrifying.
Blazing a path across the sky and crash landing on planet #winning
Blazing a path across the sky and crash landing on planet #winning
PEPSI | MOTION - A selection of various animated bit's that we've done for Pepsi.
THANKS PEPSICO! 💙