NIKE RISE | AKQA approached us to work closely with them in developing a visual language, animation and content to support a campaign called RISE, where LeBron James and Kobe Bryant would each help a team of teens reach their full basketball potential in an online reality TV show featuring the worlds first interactive LED basketball court.
The final images and animations were packaged up as a library of easy to use print and motion graphics, ready to be deployed throughout the campaign. The graphics were used in online episodes, in live events, on LED basketball courts, on posters, ads and tickets.
We were lucky enough to win the following awards for this whopper of a project: Gold Cannes Lion: BRANDED CONTENT AND ENTERTAINMENT, Gold Cannes Lion: PROMO AND ACTIVATION, Silver Cannes Lion: DESIGN, International ANDY Award, & aCrystal Festival Crystal
