PG LANG | “Keem’s not been the same since he went down there”
Baby Keem’s internal battle leads us through fragments of memory and temptation as he navigates the depths of The Melodic Blue.
We were invited by pgLang to create the animated segments of this mixed media short film, which is the follow-up to rapper Baby Keem’s debut studio album The Melodic Blue, released in 2021.
In collaboration with Dave Free, Savannah Setten, and the wider pgLang team, we developed an anime-inspired universe in which the lustful become lost.
The full film is streaming exclusively on Amazon Prime.
CREDITS:
Creative Directors: Carin Standford and Casper Franken
Producer: Donna Marie Howard
Animation Director: Dipankar Sengupta
Art Direction: Anthony Sekyere
Character Design: Anthony Sekyere, Samantha Friend, Margherita Bertellini
Environments: Anthony Sekyere, Yahan Wang, Mike Hughes
Designer: Margherita Bertellini
Cel Animation: Ivo Cambraia, Haiqi Zhou, Josep Bernhaus, Mylène Cominotti, Franco Rampoldi
Clean-up and Colour: Gabriel Antonio, Diego Ferrero, Beidi Guo, Pafo Gallieri, Vijay Moparthi, Franco Rampoldi
Cel FX: Lewis Barr, Alem Pilav
Compositing: Leo Evans, Richard Perrigo
REPRESENTATION: Psyop
Psyop Producer: Yone Hauseman
Psyop EP: Justin Booth-Clibborn
CLIENT: pgLang