SHOTOPOP - Workout Demon

OUR LOVE LETTER TO EXERCISE | What started as an ordinary ride changed our day, turned into a fun little film that captures that raw emotional shift that happens while on the sweating it out. Born out of our genuine affection (and a bunch of sweat), cinematic & heartfelt, we dug deep to share our experience of the emotional core of how a good workout can impact on our day to day.

LET'S START WITH JORDAN! | We decided to not hold back in showing some process for this project. We went through a lot of development, and we wanted to share as much of the process as we could. So here we go! Starting with our protagonist, Jordan! 💛

IT'S CALLED FASHHUN... | Digging deep into our favourite sports brands for inspiration, we couldn't help but get a bit designy with Jordans' exercise outfit. And like any proper diva, it's only fitting that Jordan has no les than two outfit changes during the ride...

AND THE SETTING? | We wanted to make sure that we capture some of Jordans personality in their apartment. Who are they, what do they like, what do they do? Interests, hobbies and personality traits.

Of course, we had to start with a floor plan!

ANIMATION! | After all of this... We still have to animate the damn thing! This is all a lot of hard work! Since we didn't have much dialogue, our aim for for Jordan to carry the emotion through her movement and expressions. We wanted to make sure we feel that she was having a bad day, and that we clearly convey the change in her mood, as we progress