AIRBAND | Bill the mallard sarcastically skewers the stereotype of the country bumpkin in this ad campaign for rural broadband provider Airband.
We had a brilliant time animating the wonderful characters of the great Andrew Rae, who applied his iconic illustration style to create a bucolic world of animal and human co-existence.
Showing that "us country folk" need decent internet just as much as city-dwellers, and leveraging the voice talent of BAFTA-winning actor Charlie Cooper, this two-part ad campaign was broadcast on television in the UK.
We had a brilliant time animating the wonderful characters of the great Andrew Rae, who applied his iconic illustration style to create a bucolic world of animal and human co-existence.
Showing that "us country folk" need decent internet just as much as city-dwellers, and leveraging the voice talent of BAFTA-winning actor Charlie Cooper, this two-part ad campaign was broadcast on television in the UK.
CREDITS:
Illustration and Creative Direction - Andrew Rae
Producer - Donna Marie Howard
Animation Director - Dipankar Sengupta
Cel Animation - Freya Hotson, Franco Rampoldi, Sameera Joshi, Dipankar Sengupta
Clean-Up and Colour - Saffron Mackie, Pafo Gallieri, Gabriel Antonio, Freya Hotson, Franco Rampoldi
3D - Mike Hughes
Compositing - Leo Evans
Voice - Charlie Cooper
Sound - String and Tins
CLIENT - Airband
AGENCY - The Corner
REPRESENTATION - B&A Reps