ADIDAS: UNLIMITED CHARGE | Follow Team USA Olympian Noah Lyles as he battles against the dastardly cyber-villain Chita in an epic race to the top of Neon City.
With an animation as the centrepiece, this Adidas project also took shape as a poster, animated loops, collectible character cards, a tailor-made sprint suit for the man himself, and a series of illustrated photos.
All the high fives to our amazing partners on this: Hayden Peek and We Are Social.
Incredible music and sound by our friends at Zelig.
BEHIND THE SCENES AND R&D