Shotopop was tasked by LOVE Creative to handle the Johnnie Walker 2013 Mid Autumn Festival Campaign for the Chinese market. This included a set of Key Visuals, special edition packaging for the Black and Gold Label bottles, and a special edition Blue Bottle design. The whole shebang, really. The visuals would be loosely focussed around the legend of the Immortal Tree on the moon, Wu Gang, and the Jade Rabbit.

The project in its entirety can be seen in our CASE STUDY