The Adidas Wuji series is better known for its combination of Chinese martial arts and hi-tech of material. The campaign of Wuji Q1 blends modern and spirit of traditional martial arts, with the idea’s of cohesive energy. We were lucky enough to work with TBWA, Adidas, Taiwanese actor Chang Chen, and Hong Kong photographer CK, to bring this campaign to life.
The installation pieces were designed, laser cut and 3D printed in London. We then took them to Hong Kong, where we installed them for the photoshoot.