Whats this all about?
In this animated piece for Maxwell House, we brought to life an insufferable cup of fancy, pretentious coffee that was made precisely to piss you off. Adding a big beard would have been one step too far, but you get the gist…
The story we’re telling.
It’s pretty straight forward. We had to introduce a really pompous coffee character, have him prance around a bit, and then have him swiped off the set by a cup of Maxwell House, stating the basic message, that good coffee should be simple. And here’s how we did it:
First step was to explore who exactly this pretentious cup of Joe thinks he is… Playing around with a combination of ego-freak, villain and hipster, we set out to find his personality.